Authentic, fact-based healthcare content writing...
Hi, my name is John
Baresky.
I have over 20 years of experience in the healthcare industry leading marketing initiatives and writing healthcare content for audiences spanning medical professionals (nurses, physicians, pharmacists and other clinicians), managed care organizations, commercial and government payers, academics, patients and consumers. It also includes pharmaceutical companies, medical device manufacturers, healthcare service providers and healthcare software firms.
My content writing aligns with industry standards and an organization's brand, SEO digital marketing elements, regulatory requirements and goals. It establishes trust and value whether it's educating readers with important healthcare information articles or generating more revenue from customers through content marketing and blogging.
This experience was earned through my work at Walgreens, Pfizer, AbelsonTaylor, TAP (Takeda Abbott Partnership), Hospira Worldwide and Boston Software Systems (EHR/EMR).
My professional interests emulate my family that includes doctors, nurses, physician assistants and other clinicians plus those in healthcare administration and healthcare business roles.
Healthcare is the only industry I work in:
• Articles, newsletters, blogger
• Advertising and marketing
communications, sales enablement messaging
• Case studies, whitepapers, copywriting
• Digital content writer
• Ghostwriting, RFP copy
• Internal and external communications, press releases
• Presentations and speeches
• Professional and personal executive correspondence
• Website, PPC, social media and email marketing landing pages
As a content creator specializing in the healthcare industry, I understand the empirical need for accuracy, clarity and consistency in all things shared with medical, business, academic, patient and consumer audiences.
